Soft Launch, Hard Merch: 101 Build a Brand

  SOFT LAUNCH, HARD MERCH the thrash happy guide to starting your streetwear brand (without losing your mind) what's this all about:you don’t need a design degree or a warehouse. just wifi, a few chaotic ideas, and this digital guide. quick story: i almost gave up on my brand after spending $800 on blanks and getting 2 sales.not because the idea sucked but because i didn’t know how to price, promote, or plan a launch. that’s why i made this. it’s not a “how to.” it’s a “how i did it anyway whats inside:✔️ the exact steps to start your brand from zero✔️ budgeting, pricing & launch strategy✔️ design prep, print tips, legal stuff (without the lawyer voice)✔️ the real tea from someone who’s done it the hard way