Understanding Juror Bias and Decision-Making

Join Gregory Cusimano, David Wenner, and Edward Lazarus—three of the country’s top experts in jury bias—as they teach the tools and psychological principles that attorneys need to understand in order to better prepare and present their cases. Cusimano, Lazarus, and Wenner, with their partner David Bossart, have been involved in some of the most significant plaintiff’s verdicts in the country, totaling more than $4 billion combined. In this multipart presentation, they teach you how to use their two groundbreaking approaches to winning civil jury trials, The Jury Bias Model and Bottom-Up Case Preparation, to strengthen your cases—no matter the subject or venue—and better obtain fully just outcomes for your clients. Over the course of 11 hours, these experts cover the following and more: The Jury Bias Model Bottom-Up Case Preparation Addressing jurors and the social science behind the process Developing a strategy and effective message to address the jury Moral foundation theory and the