Message Matters: Succeeding at the Crossroads of Mission and Market

It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audiences desires so they take the action you want. Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: Clarify the action you want, Pinpoint who you want to take action, Discover what your audience wants, hopes for, and desires, Find the shared desires between your organization and your audience, Convey your message effectively. The ideas and approach in Message Matters build on the authors years of work across the spectrum of professional commu