Bold As Love

THE FRAGRANCEPart of The Britologne CollectionAn amalgamation of the words British and Cologne, the classic cologne structure is re-imagined and magnified with complex chords and accords with intensive projection and longevity. All fragrances in this collection are categorised as Cologne Elixir defining an inventive and playful interpretation.In Bold As Love, Christopher Chong continues the theme of belonging that Chords started from its inspiration of 23/25 Brook Street. More than two hundred years after George Handel (CHORDS) graced Brook Street, rock legend and music icon Jimi Hendrix lived at this Brook Street address in 1967. Inspired by Hendrix’s sensuality, soulful artistry and complexity of emotions, Bold As Love is just as bold and poignant.  Bold As Love is a fragrance masterfully blending  aromatic and animalic tones with the richness of leather, highlighted by fresh and sharp accents.  Negrin explains, “As I was creating Bold As Love, I found an image of Jimi Hendrix in a p