Prah-duh Goo-chee

Simon Johnston, 2007letterpress printedition of 20 Phonetic pronunciation of fashion house names, inspired by and partially culled from a found 1960s magazine clipping. Part of the ongoing ‘First Team’ series, each consisting of a curated list of eleven terms drawn from various linguistic categories. The series is typeset using the deadpan charms of 40 pt. lower case Helvetica Medium. printed at Archetype Press, Pasadenatitled and signed on reversedimensions: 10.5 x 13.5 in.