2016 UNITED STATES MULTIVITAMIN MARKET

A comprehensive analysis of the United States Multivitamin Market including market sizing, market share by competitor, drivers, restraints, consumer trends, distribution by revenue, sales by end user and market forecasts to 2022.  [Published September 2016] Scope: United States Other regional market reports available: Asia Pacific, China, Global Definitions Multivitamins: Includes multivitamins (combination of essential vitamins and minerals), to provide a convenient way to take a variety of supplemental nutrients from a single product to prevent deficiencies, or boost nutrient intake, above typical dietary levels. Exclude combinations of a multivitamin with other dietary supplements, such as probiotics or omega fatty acids, tracked in the category of combination dietary supplements. Retail: Retail includes grocery and non-grocery retailers. Grocery Retailers: Includes both modern grocery retailers (convenience stores, discounters, forecourt retailers, hypermarkets, supermarkets) an