Bb. Full Potential Shampoo

WHAT IT IS This invigorating shampoo helps reduce breakage when used as a part of the Full Potential regimen. HOW IT WORKS Infused with our Hair Preserve Blend™, this exfoliating shampoo removes buildup that can clog pores – creating the optimal scalp environment. When used as part of the Full Potential regimen, it helps reduce breakage.The results:• Immediately: 80% of regimen users said hair looks fuller• After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style WHO IT'S FOR • Density: fine to thick• Texture: straight to curly• Type: breakage-prone or thinning HOW TO USE Work a dab through wet hair, lather well and rinse thoroughly. Follow with Full Potential Conditioner and Booster Spray.