The 6 Key Components of an Online Author Platform OnDemand Webinar

Even if you're unpublished, it's important to begin building your online presence, and to understand the basics of online marketing. Why? Because you have to start building your platform (or audience) before your book comes out if you want it to make a difference to your sales. Platform is why some books are published and others aren't. It's why some published books sell well and others fall short. Online marketing is such an integral part of every writer's career that it should be integrated into your daily life. Fortunately, you're living in an age when the tools to reach your audience are free, easy to use, and come with a short learning curve. Online marketing can waste your time, if pursued without focus or intention. When it's done well, it's part of your critical mission of spreading your story or message, building an audience, and developing relationships that benefit you over a lifetime. Don't wait to establish your online presence until you have a book deal. You're l