Creativity: What's the Big Idea?

Creativity: What's the Big Idea? Millions of new titles are published every year. How can you stand out in this crowd? By producing creative products and marketing campaigns. In this tutorial you will discover marketing's secret ingredient: innovation! You will learn a 7-step process to come up with imaginative,yet practical and proven,ways you can make your books pop off the shelves. You'll learn about mental blocks to creativity and strategies for breaking through those blocks. The tutorial ends by showing you ingenious tactics you can use today to market your fiction and non-fiction titles. This tutorial is presented by Brian Jud, an innovative author and creative book-marketing consultant. He is President of Premium Book Company, a distributor of books into non-bookstore markets. He has helped thousands of authors and publishers steer clear of the most common mistakes that can doom any publishing venture. In this 62-minute tutorial video, you'll discover: How to become an