Self Marketing for Authors OnDemand Webinar

These days most publishing houses expect their authors to handle the vast majority of the marketing effort for their books. Since most authors are trained writers but not trained publicists, it can be a bit daunting. The goal of this webinar will be to break the marketing process down into clear, doable steps. We'll explore how to create and begin implementing your own, personalized marketing plan to make your book stand out in a crowded marketplace. What you'll learn: The basics of marketing in the new economy What an author "brand" is, and how to establish and use it Five things you can do to become your publisher's favorite author What to expect your publisher to do (and what not to expect) The keys to great marketing copy How to get maximum impact out of social media Speaker Chip MacGregor has been in publishing for almost three decades. After having worked in newspapers and magazines, he became a book editor, rising to Senior Editor before being named an Assoc