Unmet Needs of Entrepreneurship: Why Entrepreneurs Do What They Do

Specification Product Code :BK8800 Size :5.1" x 0.6" x 7.8" Weight :360g. Author :S. Parthasarathy ISBN :812915112X, 978-8129151124 Publisher : Rupa Publications India Edition :February 28, 2018 Cover :Paperback Language :English Pages :277 Description What needs of an entrepreneur get met by meeting the unmet needs of a customer? What is the main purpose of a business? Do market conditions attract a person to take up entrepreneurship or does the individual attract a specific kind of business opportunity? We often cite reasons external to ourselves when we wish to find a rationale for doing something. Is there a characteristic in us that attracts us to opportunities of a specific kind? Will these opportunities result in success and provide us with a personal sense of alignment to who we are? These perspectives provoke the reader to question, reflect and refine his or her thoughts on certain core fundamentals of entrepreneurship. The author has shared interesting models