The Self-Gifting Effect

Why this training: The fastest-growing buying behavior today is self-gifting. 75% of consumers treat themselves at least occasionally. Nearly half plan to buy themselves a gift every holiday season. And when framed correctly, self-gifting doesn't feel indulgent or selfish. It feels earned, deserved, and essential. If you've been struggling to sell your offers, it might be because they feel like expenses — and expenses come with guilt, hesitation, and second-guessing. Buying decisions are emotional, always have been. So let's reframe your product, program, or service and give buyers a reason to say, "Love this! Yes, this feels like the gift I deserve."