The Self-Gifting Effect, Valentine's Edition

Theme: ❤️ "The Valentine's Edition — Self-Gifting in February" We'll revisit key ideas from the course and explore how self-gifting transforms during Valentine's season — when romantic messaging is everywhere, yet buyers deliberately choose experiences and investments for themselves. We'll apply course concepts directly to February self-gifting psychology, including: Why February creates unique permission structures: How Valentine's cultural moments expand self-gifting beyond reward into deliberate self-romance — and why "treating yourself" feels different when everyone else is buying gifts too Design strategies that work with (and without) hearts and roses: The visual psychology of creating February offers that feel intentional and special without defaulting to romantic clichés — or knowing when to embrace them fully When Valentine's self-gifting becomes self-care: The specific cues that transform a February purchase from impulse buy into meaningful investment — and why pro