Woolly Mammoth Theatre Company: Connectivity in 2016

Faced with a financial deficit, Woolly Mammoth’s new managing director contemplates an organizational restructuring that would shrink the company’s Connectivity department from two full-time positions to one. Because the Connectivity department, which is focused on community engagement, is considered by various stakeholders to be important to Woolly Mammoth’s mission, the managing director must decide how best to allocate the organization’s resources in a way that maintains both its financial stability and artistic integrity. Publication Date: 2017-05-17Suggested Citation: Samuel Linden, "Woolly Mammoth Theatre Company: Connectivity in 2016," Yale Theater Management Knowledge Base Case 14-79, May 17, 2017Keywords: Theater, Performing Arts, Marketing, Organizational Direction, HR, Washington DCTeaching Notes: Yes (please contact yaletmknowledgebase@yale.edu)About the Theater Management Knowledge Base This case is from the Theater Management Knowledge Base, a body of arts management mat