JUICEWRLD hoodie

 Growing up in Chicago, Jarad Anthony Higgins “Juice WRLD” discovered his passion for music listening to rock and pop music from the likes of Billy Idol, Blink-182 and Fall Out Boy, among many other artist influences. Upon releasing his very first single “Forever” in 2015, Juice WRLD quickly became a household name in the discussion of up-and-coming, next generation American artists. Receiving recognition from icons like Waka Flocka Flame and Southside, he went on to sign with the record label Grade A Productions, and subsequently released critically acclaimed projects Goodbye & Good Riddance and Death Race For Love. Juice WRLD was known for being on the forefront of the new sub-genre of music, described as emo rap mixed with rock leaning sound. Taking inspiration from Kanye West's 808s & Heartbreak, Juice WRLD created music that defied genre standards and blended the boundaries between rap, hip hop and rock. He further demonstrated his natural talent through his songwriting te