Sales Psychology | PUR eBook

Learn About the Psychology Behind Black Friday Sales & Psychological Pricing Strategies! The last time you purchased a product or service, did you rationalize that purchase, or was it more of an emotional decision? You may be surprised to realize that the vast majority of people when making a purchase decision, buy on emotion and then later rationalize their decision with logic. Knowing this and many other psychological reasons that sales work (and don’t work) will help you enjoy a long career as a very successful salesperson, no matter if what you’re selling is a physical product, an intangible product, or a service. There are so many aspects of the psychology of sales, that there are volumes upon volumes written on the subject. It’s a great idea to study these tomes, but here, we’ll give a general overview of what sales psychology is. The first thing is to know your audience. Who are you selling to? What keeps them up at night, where does their pain lie, and how does what you off