Marketing & BD as Growth Accelerator: Using Data to Power Vision, Talent, and Technology

Marketing and business development are not support functions—they are strategic engines of growth. Drawing on Zweig Group’s 2025 Marketing & Business Development Report, this webinar will help firm leaders understand how brand positioning, client targeting, and pursuit strategies align with long-term vision; how trends in marketing & BD team structure, compensation, and training shape performance; and how CRM and AI tools enable scalable, data-driven pursuits.  Attendees will learn how to turn benchmarking data and best practices into actionable strategies that elevate marketing & BD from reactive support to integrated engines of sustainable growth.  Learning objectives: Articulate how marketing and BD functions support firmwide strategic growth planning and long-term vision by aligning brand positioning, client targeting, and pursuit strategy, while also translating vision into compelling storytelling that attracts both the right clients and top talent. Assess current