Austria, Ski Lodge in the Alps

Celebrated designer Erich von Wunschheim designed this 1937 travel poster, Austria, Ski Lodge in the Alps, for the Austrian tourism board. As stated in a retrospective of travel images by the Austrian National Library: Since 1900, use has been made above all of visual material for advertising purposes.... Until well into the 1970s, the most important medium was the poster. Famous graphic designers used attractive pictorial solutions to attract visitors to the advertised destinations, whether an idyllic lakeside landscape or an impressive mountain scene.... At the same time, the posters reflect the historical development and the story of success of Austrian tourism since 1900. The focus of the pictorial motifs is on the wonderful landscape, whether advertising for Austria as a whole, a particular province, a town or a region. The surface of the poster is thus simultaneously a surface for the projection of a visual history of Austria.