Dubble Bubble Original Gum Twist Bubble Gum - 3 LB Bulk Bag

If at first you don't succeed . . . The story of Dubble Bubble gum is a heartening tale of Yankee ingenuity and perseverance. The Fleer Chewing Gum Company tried for years to create a great bubble gum without success, until accountant Walter Deimer, an employee who liked to experiment with leftover ingredients in his spare time, stumbled upon the perfect formula in 1928. Alas, returning the next morning, he couldn't recreate the gum and it took him four months to reinvent it. Finally, he made a big batch of pink gum (pink because he used leftover ingredients and pink is what he had), wrapped 100 pieces in twists of paper and took them to a candy store where, at the price of a penny a piece, it sold out in one day. That year, sales of Diemer’s bubble gum, the first-ever commercially sold bubble gum, surpassed $1.5 million. Diemer was a savvy marketer, too: he personally taught his salespeople how to blow bubbles so that in turn they could teach potential customers. Dubble Bubble's popul