Brightening Shampoo

Turn on your bright and give your locks the jump-start they deserve. BRIGHTEN YOU is a deep purple sulfate-free, paraben-free shampoo that provides a glorious lather and cuts the brass without drying out the hair strand. A little secret, you actually can use it every time you wash!  250 ml / 8.45 fl oz / $24 MSRP HOW TO USE IT WHAT'S INSIDE To banish brassy tones, replace your normal shampoo with this at least twice weekly. Wet hair, lather and rinse. Follow with your favorite nourishing conditioner. CAMELLIA LEAF EXTRACT Reduces oxidative stress and boosts catalase production. Softens hair, aids in overall moisture retention, and restores hair’s natural sheen. BAOBAB SEED PROTEIN High in Vitamin C. Aids in damage recovery, deeply nourishes, reinforces strands for improved strength, and conditions for softer, smoother hair. MURUMURU BUTTER Unique source of essential fatty acids and Pro-Vitamin A. A natural alternative to silicones that provides luster revival and makes hair vis