Made to Stick: Why Some Ideas Survive and Others Die

Title: Made to Stick: Why Some Ideas Survive and Others Die Author: Heath, Chip ISBN: 9781400064281 Publisher: Random House Published: 2007 Binding: Hardcover Language: English Condition: Used: Very Good Clean, unmarked copy with some edge wear. Good binding. Dust jacket included if issued with one. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders. Non-Fiction 1632673 Publisher Description: NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. "Anyone interested in influencing others--to buy, to vote, to learn, to diet, to give to charity or to start a revolution--can learn from this book."--The Washington Post Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theo