Made to Stick: Why Some Ideas Survive and Others Die

Title: Made to Stick: Why Some Ideas Survive and Others Die Author: Chip Heath Non-Fiction: 1692015 ISBN: 9781400064281 Publisher: Random House Published: 2007 Binding: Hardcover Language: English Edition: First Edition Section: Business & Economics | Strategic Planning Condition Note: Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders. Publisher Description: NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. "Anyone interested in influencing others--to buy, to vote, to learn, to diet, to give to charity or to start a revolution--can learn from this book."--The Washington Post Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots o