10 to 25: The Science of Motivating Young People: A Groundbreaking Approach to Leading the Next Generation―And Making Your Own Life Easier, David Yeager

NATIONAL BESTSELLER • Acclaimed developmental psychologist David Yeager reveals the new science of motivating young people ages ten through twenty-five in this groundbreaking book that is a must-read for managers, parents, educators, coaches, and mentors everywhere.“Ambitious and revelatory...10 to 25 offers baffled adults new approaches—and possibly new hope—during some of their families’ most difficult years.” —The Wall Street Journal“Required reading for anyone who aspires to be a wise influence on the young people they care about.” —Angela Duckworth“One of the most fascinating and important books of the past decade...It will change millions of lives.” —Carol Dweck“This engaging, data-driven book is filled with practical insights.” —Adam GrantImagine a world in which Gen Xers, millennials, and boomers interact with young people in ways that leave them feeling inspired, enthusiastic, and ready to contribute—rather than disengaged, outraged, or overwhelmed. That world may be closer th