A Step-By-Step Guide for Non-Technical People to Get the Most Out Of Google Analytics (Recording)

This webinar recording is your guide to finding out what’s working and what’s not with your nonprofit's online work. Regardless of your nonprofit’s mission, you need to have a presence online, from a simple one-page website to something more ambitious.  You don’t need to be a technical person to decide how best to spend your organization’s time and money to get the best results online, and we will show you how to measure success (and failure) of your online work.Google Analytics can get very complicated very quickly. This webinar recording skips the confusing details and points you straight to the main questions you can answer with this powerful tool. We’ll show you the insights you can expect from Google Analytics, and give you step-by-step instructions for a few powerful tweaks to your website and Google Analytics account in order to get these insights.You will know the right questions to ask your team (or yourself, if you’re an executive director of one!) and how to get the right da