Category Management Programs - Levels 1+2 (Foundational + Intermediate-Accredited)

This category management training program spans the foundations of Category Management to the intermediate level with a focus on in-depth data and analysis. It's a great program if you have a limited background or need a refresher in the foundations, and want to build your skills in category management data and analytics at an intermediate level. This training program is designed to: give you a solid grounding in the category management process, basic assessment and the category tactics build category management skills at an intermediate level, including in-depth data and analytics across key data sources and the category tactics.  It includes all the courses from both the Level 1 - Foundational and the Level 2 Intermediate. Program Curriculum Category Management Overview Retailer Strategy Category Definition and Segmentation Category Roles Category Strategies Understanding and Using Data Category Assessment Category Tactics and Analytics Category Management on Limited Data Develop and Implement the Category Plan Building PowerPoint and Presentation Skills Building Excel Skills Building Data Competency: Panel Data Building Data Competency: POS Data Measuring Category Health (Baseline & Incremental Drivers) Efficient Assortment: A Step-by-Step Process Pricing Strategies and Analysis Techniques Promotion Analysis Techniques Advanced Analytics: Relativity Fact Based Selling Space Management Fundamentals Store Clustering Through Store Level and Geodemographic Data Retailer Economics and the Product Supply Chain. Program Details Approximately 55-65 hours to complete 365-day Access via CMKG's Online Training and Resource Center No Prerequisites Ongoing student support (Email, Live Chat) Note: The programs will be added automatically to your account at time of purchase. It may take 1-2 business days for the other components to be added. *  If you are preparing for the Category Management Association certification tests, we suggest you consider the Level 1 & 2 Certification Preparation Package. for $169 USD * There are 2 optional Case Studies (1 per level) to enhance the learning experience that can be purchased separately​ *CMKG's Online Training and Resource Center includes many resources you can use in your day to day role: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, and formulas and links to other related descriptions.