Category Management Program - Level 1 (Basics)

Immerse yourself in a comprehensive curriculum that establishes a strong foundation in the category management process, analytics, and presentation skills. This set of foundational courses is tailored to meet the essential learning needs for a fundamental understanding of category management for retailers, suppliers, distributors, solution providers and those wanting to enter the industry.   Essential and highly relevant for all in retail and CPG – elevate your expertise! Target Audience:  Retail professionals Category management practitioners Sales, marketing and shopper experts A certificate of completion will be issued for each course and the overall Level 1 program.  Key Learning Objectives: Develop proficiency in category management principles. Acquire analytical skills for effective decision-making. Enhance presentation skills for impactful communication. On-Demand Courses Included   Category Management Overview  Retailer Strategy  Category Definition & Segmentation  Category Roles  Category Strategies Understanding and Using Data  Category Tactics and Analytics  Completing a Category Assessment  Category Management on Limited Data  Develop and Implement a Category Plan  Building PowerPoint and Presentation Skills  Building Excel Skills  Program Details   Approximately 30-35 hours course time 365-day Access via CMKG's Online Training and Resource Center Prerequisite: none  Options: Available in Spanish CMKG: Elevating online category management training with unmatched student support every step of the way! * If you are preparing for the CMA Certification exam, we would also like to suggest the Certification Preparation Package Level #1 for $99 USD