Edward Brewer "Cream of Wheat Advertisement" with Rastus the Chef (1918): rare, beautifully framed antique

Image Caption: "The Food you never tire of"    By Edward Brewer     For The Cream of Wheat Company. 1918.IMAGE INFORMATION    Image Size: H 11.75” x W 8.75”    Matted & Framed:  H 18.00” x W 15.25”    Framed Price: $245.00      Whiteglove packaging and shipping approximately $30.00 Edward Brewer (1883-1971) was a notable pioneer in product branding, which became important as corporations nationalized during the last decades of the 19th century and the first decades of the 20th century. EB is remembered today for making Cream of Wheat “the food you never tire of.” He did this by creating a brand icon everyone knew, liked, and trusted. This was of course “Rastus,” the engaging black Chef who tended nettlesome children as he peddled his cereal. In real life, EB’s cheerful, likeble chef was Frank L. White. As the story goes, White was working as a chef in Chicago in 1900 when the owner of the cereal company encountered him. He began his trek into immortality when he granted the cer