A/B Testing

Invariably, your landing pages and buy pages need some help. When it’s never quite clear to anyone what exactly is the issue, multivariate tests come in handy; they give both our teams the ability to test out various factors in a controlled environment to troubleshoot what’s holding customers back. In nearly all cases, we are able to show some signs of improvement, if not dramatic. To accomplish this, we enlist powerful tools such as Facebook pixels, Google Analytics, and event trackers to better understand your funnel, or what's holding people back from making a purchase. Deliver the Right Message With A/B Testing A/B and Multivariate tests are created and executed by CPG.IO with great speed, sometimes even daily. Everything from price and messaging to button colors and photography can better be considered a variable, worth testing. Request a quote to learn how CPGIO’s A/B and multivariate testing services create highly specific segmented marketing, ad, and content campaigns that deliver the right message, to the right people, at the right time.