30th Annual of Advertising and Editorial Art of the New York Art Directors Club 1951 [Ladislav Sutnar]

30th Annual of Advertising and Editorial Art of the New York Art Directors Club, 1951. Pellegrini & Cudahy, New York. 8.5 x 11.5, unpaginated (plus trade ads) with English text. Complete design by Ladislav Sutnar.  An extensive work of reference on American graphic design and advertising published between 1950–51. “Started in 1921, this series provides the only permanent record of the outstanding achievements and year-to-year trends in a field that has been termed the largest and most effective practice of art in America. Selected again by a jury comprising the entire membership of the club, the award winners and other entries in the 30th national exhibition of advertising and editorial art are presented in these pages, an invaluable collection of visual ideas and techniques.” In the front matter, Ladislav Sutnar gives valuable insight into the design process: “In designing an annual such as this, an ideal condition would consist in allowing each entry at least a full page, thus pr