Corporate Design Systems 2: Identity Through Graphics, 1985 [Motoo Nakanishi, CoCoMAS]

Corporate Design Systems 2: Identity Through Graphics by Motoo Nakanishi and The CoCoMAS Committee, 1985. PBC International, Inc. New York. Previously published in Japan by SANNO Institute of Business Administration in 1983. 9.25 x 12, pp. 125, printed in Hong Kong. The first volume of this series is Corporate Design Systems 1: Case Studies in International Applications, 1979. Heavily illustrated with (348), mostly color photographs of finished logos, corporate manual examples, typography, stationary systems, exterior and interior signage, vehicle graphics, packaging, printed collateral and more. With a Foreword by Motoo Nakanishi, Director of The CoCoMAS (Corporate Communication as a Management Strategy) Committee, Tokyo. “One of the major themes confronting corporations within modern industrial society is that of communication. In recent years, the subject of corporate communication has been widely discussed and much attention given to the informational meaning of the corporation, it