Designing Programmes 1968 [Karl Gerstner]

Designing Programmes: A compilation of four theoretical publications by Karl Gerstner, 1968. First published in 1964 by Arthur Niggli Ltd., this enlarged new edition is published by Alec Tiranti Ltd., London, UK. 7.25 x 10, pp. 112. English version by D.Q. Stephenson. Designed by Karl Gerstner. Karl Gerstner's most important work. With four essays and an introduction by Gerstner (Instead of solutions for problems, programmes for solutions) and an introduction to the introduction titled Pro-Programmatic by Paul Gredinger of GGK (Gerstner, Kutter, Gredinger), perhaps Europe's most successful advertising studio. A thought-provoking and heavily illustrated look at Gerstner's design methodologies including: Programme as typeface (The old Berthold sans-serif on a anew basis), Programme as typography (Integral typography), Programme as picture (Making pictures today?) and Programme as method (structure and movement). With a multiple page, stapled brochure slipped-in at the end featuring Gers