Designing Programmes: A compilation of four theoretical publications, 1968 [Karl Gerstner]

Designing Programmes: A compilation of four theoretical publications by Karl Gerstner. Arthur Niggli Ltd., Teufen AR (Switzerland), 7.25 x 10, pp. 112, 1968 enlarged new edition. First published in 1964. English version by D.Q. Stephenson. Designed by Karl Gerstner. Karl Gerstner's most important work. With four essays and an introduction by Gerstner (“Instead of solutions for problems”, ”programmes for solutions”) and an introduction to the introduction titled ”Pro-Programmatic” by Paul Gredinger of GGK (Gerstner, Kutter, Gredinger), perhaps Europe’s most successful advertising studio. A thought-provoking and heavily illustrated look at Gerstner's design methodologies including: “Programme as typeface: The old Berthold sans-serif on a new basis”, “Programme as typography: Integral typography”, “Programme as picture: Making pictures today?” and “Programme as method: Structure and movement”.  A near fine hardcover with light wear and a previous owner‘s name in red marker and a blue do