Graphic Design in Swiss Industry: The standard work on successful industrial publicity [Hans Neuburg]

Graphic Design in Swiss Industry: The standard work on successful industrial publicity by Hans Neuburg, 1965. ABC Verlag Zurich, Switzerland. 10.15 x 10, pp. 200 with German, French and English text. Designed by Hans Neuburg and Walter Bangerter. From the library of a New York City graphic designer with studio stamps on the front and back pastedowns.  This is the definitive volume on functional graphic design for publicity purposes in Swiss industry. With a short Preface by the publisher, and a Prefatory word by Max Bill and extensive introduction and (10) section contributions by the author, Hans Neuburg including: Materials for written and internal communication, Symbolisation (sic), Newspaper publicity, Documentation and information, Wrapping for goods, Three-dimensional publicity, Outside publicity, Miscellaneous, Designing Industrial design by graphic artists and Symbolism in industry. Followed by and Index of firms and Index of designers, photographers and agencies. Heavily illus