Graphic Design in Swiss Industry: The standard work on successful industrial publicity, 1965 [Hans Neuburg, Walter Bangerter]

Graphic Design in Swiss Industry: The standard work on successful industrial publicity by Hans Neuburg, 1965. ABC Verlag Zurich, Switzerland. 10.25 x 10, 200 pp. with German, French and English text. Printed in Switzerland. Graphic conception: Hans Neuburg and Walter Bangerter. Graphic arrangement: Walter Bangerter. The definitive volume on functional graphic design for publicity purposes in Swiss industry. With a short Preface by the publisher, and a Prefatory word by Max Bill, a substantial Introduction and (10) Section contributions by the author, Hans Neuburg. Categorical sections include: Materials for written and internal communication; Symbols and Trade-marks, etc.; Newspaper publicity; Documentation and information; Packaging for manufactured goods; Three-dimensional publicity; Outdoor and transportation signage; Miscellaneous (calendars, posters, greeting cards, etc.); Designing Industrial design by graphic artists; and Symbolism in industry. The volume ends with an Index of f