Graphic Design in Swiss Industry: The Standard Work on Successful Industrial Publicity, 1965 [Hans Neuburg, Walter Bangerter]

Graphic Design in Swiss Industry: The standard work on successful industrial publicity [Schweizer Industrie Grafik, Graphisme Industriel en Suisse, Graphic Design in Swiss Industry] by Hans Neuburg, 1965. ABC Verlag, Zürich, Switzerland. 10.25 x 10, pp. 200 with German, French and English text. Printed in Switzerland. Graphic conception: Hans Neuburg and Walter Bangerter. Graphic arrangement: Walter Bangerter. The definitive volume on functional graphic design for publicity purposes in Swiss industry. With a short Preface by the publisher, a Prefatory word by Max Bill. A substantial Introduction and (10) Section contributions by the author Hans Neuburg, who co-edited the magazine “Neue Grafik” and was the authority on industrial and technical advertising and design in Switzerland. Sections by classification: Materials for written and internal communication; Symbols and Trade-marks, etc.; Newspaper publicity; Documentation and information; Packaging for manufactured goods; Three-dimensi