A is A is A (Catalog)

Since 2016, graphic designer Marcello Jacopo Biffi has been obsessively researching alphabets. Alphabets is Biffi's visual research project in the field of typography. It consists of a group of related alphabets, which share the same DNA but look considerably different. Structured on the same elementary pixel matrix—the archetype, or basic form of the alphabet—the set has undergone multiple digital transformations, producing atypical results. The order of execution, the intensity of the distortion, the number of steps are some of the variables in the serendipitous design process that determine the result, which is never final: each alphabet is a frame taken from a variation sequence progressively moving away from its point of origin.  The goal is to generate a collection of allographs (different signs representing the same letter) to explore the relationship between glyph (representation of a letter) and grapheme (the minimum unit of a writing system). The result is a formal inquiry in