How Ideas Are Born: Graphic Designers on Creative Processes

In this book experienced and well-known graphic designers explain the key thoughts behind their concepts and production processes. Ideas are not born alone. They come from a process to a large extent organized and rational but sometimes unconscious and magical. In this book readers learn from the creative processes of great graphic designers and creative voices around the world. Discover impulsive graphic design versus more cerebral design; radical and avant-garde design alongside poetic, childish, commercial, intellectual, subversive and socially oriented graphic design. Twenty-six designers from fifteen countries show us their work spaces, their personal notebooks and the creative processes that allow them to break away from established norms and be original while simultaneously adapting to client requirements and communicating a clear message to consumers. They teach us the keys to understand what is behind magnificent works that inspire, thrill, impact or invite us to action. In th