Don't Call It That — Digital Download

A workbook for naming your product, business, or brand. Your name is the tip of the spear. It's the first thing people see and hear. It's your first shot at grabbing people's attention and arousing their curiosity. How are people supposed to talk about your new company if they can't remember or pronounce the name? Contrary to popular belief, naming has nothing to do with omitting vowels. It has nothing to do with smashing letters together until you find an available URL that sounds like a Latvian powerlifter grunting. No, naming is a process. You'll need time. You'll need insight. You'll need to start on Page 1. DON'T CALL IT THAT is a step-by-step workbook that will guide you through the naming process. A Hundred Monkeys Creative Director, Eli Altman, will help you develop attention grabbing names that speak to your audience and establish the seed of your brand. The book is like that friend who isn't afraid to tell you what you need to hear. It'll help you understand what's at stake a