Don't Call It That: Second Edition — Digital Download

A virtual workbook for naming your product, business, or brand. As much as we appreciate e-books, the best experience of this workbook is the physical version. (Plus you get a poster with the physical copy). This digital book is optimized for iPad and Mac—loading on other devices may not function properly.  Your name is the tip of the spear. It's the first thing people see and hear. It's your first shot at grabbing people's attention and arousing their curiosity. How are people supposed to talk about your new company if they can't remember or pronounce the name? Contrary to popular belief, naming has nothing to do with omitting vowels. It has nothing to do with smashing letters together until you find an available URL that sounds like a Latvian powerlifter grunting. No, naming is a process. You'll need time. You'll need insight. You'll need to start on Page 1. Don't Call It That is not a book about naming. It is a step-by-step workbook that walks you through the ins and outs of the n