Universal Unisoic

A stainless steel Universal Genève. This is a very unusual, and amazing looking piece of watch making history. These watches deserve a note in the evolution of watch making. These watches were the luxury Swiss watch manufacturer's response to the influx of Japanese made quartz watches that were flooding the Western markets and driving their business close to, or in many cases, into bankruptcy. It also created this reaction from some brands, such as Universal, to ditch classic watch case design, and dial design, and to become a lot more dating. This is exactly what we see here. Bold, outlandish almost, case design and vibrant colourful and playful dial design. Team that with this amazing movement, and the outcome is this stunning, playful and utterly eye catching watch of its time. The story of this watch begins in the late 1960s, after Universal Genève came under Bulova’s ownership. Bulova had already established the Accutron as the benchmark for electronic timekeeping, and the Unisoni