12 BENEFITS Love At First Lather

Plant sugar! This is what we use in our new generation hair cleanser, 12 Benefits™ Love At First Lather. Our innovative shampoo foam nurtures your hair with a signature blend of natural sugar, coconut oils and sunflowers, and contains only 9 good-for-you ingredients.Unlike any shampoo you've used, Love at First Lather does not require the typical "scrubbing" action to produce lather.*  A controlled scalp massage with your fingertips activates our ultra-rich foam and immediately suspends perspiration and scalp oils, leaving hair clean, moisturized, and in ideal condition.Why is Love at First Lather better for your hair?  Without excessive friction, cuticles are left undisturbed, the scalp does not become dry, your color radiance is preserved and frizz is reduced. Love at First Lather is great for colored hair and highlights, chemically straightened hair, curly hair, or hair that suffers cuticle damage due to frequent use of heat (blowouts, hot ironing).Free of sulfates, parabens, and si