The Development of the Ultra-Premium Golf Club Category 2018

Who Buys & Why? With Comparisons vs. Other Price Points The Development of the Ultra-Premium Golf Club Category Study seeks to understand the attitudes and motivations of Serious Golfers regarding their purchasing and usage of Ultra-Premium Golf Club products. This 198-page report was created utilizing the Golf Datatech database of serious golfers.  An online survey was conducted isolating “Ultra-Premium” purchasers, those who spent (on their last purchase): more than $575 on a Driver, more than $1,600 on a Set of Irons, more than $350 on a Putter or more than $150 on a Wedge.  For comparisons sake, respondents were also broken down into other categories according to price. ----------------------------------------------Report Index--------------------------------- Objective & Methodology Overview & Summary Analysis Golf-o-graphics Topline Results Equipment Usage Habits Golf Club Spending & Usage Driver Iron Sets Sand Wedges Putters Future Purchase Intent Golf Balls