2024 Purchasing Power of Women in Golf

One of Golf's Most Under Served Markets The Purchasing Power of Women in Golf 2024 Study explores a range of topics about the $1.5 billion women's golf equipment/apparel market, while discovering valuable insights about the playing habits, opinions and preferences of golf's most under served market. First conducted in 2014, 2021 and now in 2024, over 1,400 women golfers from Golf Datatech's exclusive Database of Serious Golfers participated in a survey regarding their golfing habits and perceptions.     ----------------------------------------------Report Index--------------------------------- Objective & Methodology Executive Summary Golf-o-graphics -Gender, Age, Handicap, Annual Rounds Played, Years Played, Facility, Household Income Research Results - Playing Experiences & Preferences, Media Preferences, Equipment Evaluation & Opinions, Custom Club Fitting, Current Equipment Usage & Purchase Habits, & Overall Spending & Apparel Design & Styling of Golf Eq