Wella Koleston Perfect Permanent Hair Color - 0/11 Intense Ash

Koleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world! BENEFITS Up to 100% gray coverage with rich, healthy-looking results balanced color results with natural depth and shine Significantly less hair damage color after color Simple 1:1 mixing ratio Up to 5 levels of lift Ultra-precision ME+ dye technology for true-to-tone color Metal Purifier to help prevent hair damage caused by metals 1 color service every second in the world Dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test Up to 85% naturally derived ingredients* *from 80-85% depending on the shade Made with 100% recyc