1950s Gübelin Ipso-Vox Alarm Wristwatch By Jaeger-LeCoultre

Why This Watch Matters Ipso facto, this Gübelin puts an alarm right on your wrist, with style. The Full Story With roots tracing to 1854 and, to this day, never leaving the hands of the original family, Gübelin is not only a name that has found its way onto the dials of Patek Philippes and others but also a fine jewelry house driven by the motto, "we at Gübelin strongly believe that true luxury lies in the uniting of inner beauty and deep knowledge." The retailer's first shop was established in Lucerne and slowly expanded into Zurich, Geneva, St. Moritz, and even New York City by the middle of the 20th century. Gübelin established itself as one of the best purveyors of fine jewelry in the world while stocking a watch case full of Switzerland's highest quality brands, such as Audemars Piguet, Patek, and Rolex – many of which the retailer signed "Gübelin" on the dial. Gübelin is partially credited, along with the Zurich based Beyer, with cementing the brand reputation of Patek Philippe a