Parks and Rec: How to Optimize Revenues and Benefits

Parks and recreation assets produce significant economic, social, and community benefits. Understanding these benefits – including parks’ impact on property values, health care costs, crime rate, and community engagement – is the first step in evaluating the value of your parks and recreation assets.  The second step is to understand where you have opportunities to optimize your assets utilizing creative financing, program development, new facilities development, and cost containment strategies to improve parks and recreation revenue results.  This session will first provide insights into the various economic benefits of parks and then move into a module focused on evaluating current state, improving financial performance, and applying proven strategies for optimizing the impact of parks and recreation facilities.