JFG x New Balance 650 “What If”

Released during the summer of 2023, this drop was literally just a flex. I view sneaker releases like albums, and I wanted to release a quick mixtape before my 1998 project. When I discovered that MJ wore New Balance during a photoshoot, my mind started to wander. I thought it would be amusing to sell out of a 650. I knew this project would be polarizing—either loved, hated, or considered lazy—but I loved how it prompted people to research that MJ moment. Mission accomplished. The story continues. And I paid for my own billboard, just flexed.