Jordan IV - 1989

The Air Jordan IV shoe was first released in 1989, designed once again by Tinker Hatfield. It wasn’t as revolutionary as the first three Air Jordans, but it still became the first released Jordan shoe on the world market, with some exceptions. Its fantastic cushioning sole (for that era) and astonishing design made it to an international bestseller. Spike Lee, the director/actor who helped in the ad campaign for the Air Jordan III, created the famous Can/Can’t TV commercial. He also gave them promotion in his movie Do The Right Thing. A classic scene in the movie for Jordan fans has a person who has his new AJ IV’s scuffed by a bicycle rider and goes crazy about it. He places his shoe on a fire hydrant and cleans it with a toothbrush. Another movie in which these shoes are advertized is in the movie “Get Rich or Die Tryin”. They are seen when a young 50 Cent is eating in a restaurant with his boss and he tells him that he is selling drugs to buy snea