101 Proof Classic Pomade

Maximum hold and a high sheen finish you can still run your hands through. Infused with hops (yes, from beer) Parabens, sulfates, or artificial dyes? Never. No petroleum or castor oils here. The 101 Proof Classic is water based -- a quick rinse, it's gone. Pro Tips For optimal results, emulsify a dime-sized dollop in your hands and work through towel-dried hair. The 101 Proof Classic Pomade was formulated with the old-school, slick styles of the past but remember, it's water-soluble, so if you want a little looser of a hold but still want the shine, apply when the hair is damp and let dry. This will break the product down a bit and allow for more flexibility without jeopardizing the sheen. Be Smart. For external use only. Avoid direct contact with eyes and do not ingest. Keep out of reach of children. About The Brand It used to be that the barbershop wasn't just a place to get a haircut or shave, it was the hub of the community - where people got together to bond, s