1008. Business Plan: Developing Your Target Market - CTE MARKETING

GRADE LEVELS 9th - 12th, Higher Education SUBJECTS Career and Technical Education, Marketing, Business RESOURCE TYPE Research, Activities, Projects FORMATS INCLUDED PDF PAGES 4 pages TEACHING DURATION 90 minutes --------------------------------------------------------------   The “Your Target Market” assignment objective is to help the student define a target market for a business product or service. Many CTSO competitive events have a written project that requires the students to. Projects like the DECA Innovation Plan, Start-up Business Plan, Independent Business Plan, Franchise Business Plan, and International Business Plan all must identify the “customer segment/target market” for their business. The question the students must answer is “What is an “target market” in reference to a business customer or consumer?” The “target market” is a group of people identified by a business with similar characteristics and traits to who